WELCOME TO CORNERSTONE

Proven Software for Radio

Fifty years of experience in radio programming, research, and software development.

Software Solutions

OPTIMIZE YOUR PROGRAMMING

Since 2000, Cornerstone Research has provided high-quality software for the radio industry, leveraging over 50 years of expertise in radio programming, research, and software development. Known for popular tools like XTrends, Analyst, and Hook Exchange, the company deeply understands the radio business and is passionate about supporting it.Key Benefits of Working with Cornerstone Research:

Industry Expertise: Over 50 years of combined experience in radio programming, research, and software development ensures tailored, high-quality solutions.
Proven Tools: Offers widely-used software like XTrends, Analyst, and Hook Exchange, trusted by radio professionals for efficiency and impact.
Passion for Radio: Deep commitment to the radio industry drives innovative, user-focused software solutions.
Long-Standing Reliability: Serving the industry since 2000, providing consistent, reliable tools to enhance radio operations.

Analyst: Streamlined Music Research for Radio

For over 30 years, Analyst has been a trusted tool for radio programmers and researchers to analyze and apply music research data effectively. Whether conducting online surveys, callout research, or auditorium music tests (AMT), Analyst simplifies the process of sorting and understanding music data.With Analyst, you can:

Rank, profile, and visualize score trends
Filter songs based on your specific criteria
Analyze perceptual data
Reorganize results and export them to your music scheduling system

Analyst is used in every top 20 U.S. market and partners with many leading research organizations, often customized with their branding.For Researchers: Tailor Analyst to your unique needs, whether it’s fit scores, variety control, or pod scores. Add your logo to make Analyst your own branded solution.

Hook Exchange: Seamless Integration for Music Research Tools

Hook Exchange connects your essential tools—hook lists, Selector, and Analyst—into one cohesive system, streamlining your music research process.Beyond providing high-quality song hooks, Hook Exchange is a platform designed to integrate and enhance the tools you use for music research. Build your hook list directly from your Selector® browse list, share it with consultants and format managers, and manage your research effortlessly.With Hook Exchange, you can:

Produce, review, and share hook tapes and research with ease
Create custom hooks if ours don’t meet your needs
Share your custom hooks with other Hook Exchange users

Hook Exchange simplifies collaboration and ensures your music research workflow is efficient and effective.

XTrends: Comprehensive Ratings Analysis for Radio

XTrends is the leading software for radio ratings analysis, trusted by major broadcasting groups such as iHeartMedia, CBS, Cumulus, Univision, Emmis, Cox, Hubbard, Entercom, Radio One, and Greater Media, with many using it across their entire organization.For Diary Markets: XTrends is the only tool that:

Extrapolates monthly Arbitrends data
Provides extrapolated data for every demographic and daypart for all stations in your market
Combines rolling averages and monthly data in clear reports and charts

For PPM Markets: XTrends stands out by:

Delivering PPM data directly, eliminating the need to download via Nielsen software
Allowing instant changes to demographics and dayparts without reloading
Offering straightforward, easy-to-read reports and charts

XNotes: Contextual Tracking for Ratings

XNotes, a unique feature, lets you annotate PPM ratings with relevant events like on-air promotions, format or personnel changes, news, or weather events. Share notes with colleagues and create them on the go with our iOS and Android mobile apps.

Who We Are

Tapscan, Inc. is the common denominator among the team of experienced radio software professionals of Cornerstone Research. Brad Riegel, Mark Schreiber, Dale Radtke, and Angie Owens all worked with each other at Tapscan, accumulating over fifty years of combined experience at the Birmingham-based software company. PD and music savant Geno Pearson adds further depth with his wealth of radio programming and music industry experience.

Brad Riegel – President

Brad Riegel is one of the industry’s leading experts on understanding, interpreting and presenting Nielsen Audio™ data. From nearly its inception, Brad was the lead developer for the Tapscan product. As one of Tapscan’s original hires and its VP/Product Development for fifteen years, Brad has been crunching Arbitron™ and Nielsen™ data for a long time. But Brad’s not a “wirehead,” he’s a regular guy who loves and knows radio. As a former radio programmer, researcher and air personality, Brad brings a broad perspective to all the projects he oversees for Cornerstone Research.

VP / General Manager – Mark Schreiber

Mark Schreiber also developed his chops at Tapscan, where he mostly spent his eleven years as GM of the MusicScan division (MusicScan was the music scheduling program now known as MusicMaster). Between his Tapscan and Cornerstone experience, Mark has been providing software to radio programmers for nearly thirty years, which makes him feel very old. Mark’s background is in radio programming. His last gig was with (then) KOB-AM/FM/Albuquerque, where in the mid-80’s he helped the stations achieve a 29.3 combo share (12+). If you want to endear yourself to him, bring up the Dodgers!

Dale Radtke – VP / Senior Software Architect

Dale Radtke enjoyed five successful years at Tapscan/Arbitron working primarily on TapMedia, the web-based delivery and production system for customer downloads. Prior to joining Cornerstone Research Dale had an extensive background developing web-based and desktop software applications and worked for Microsoft in the Seattle area before relocating to Alabama. Prior to that he served in the U.S. Army for 20 years, as a pilot and intelligence officer.

Gino Pearson – Product Manager, Hook Exchange

Geno has been working in radio for over thirty years. His career started in Houston as Music Director for KHMX where he worked under PD Guy Zapoleon. Like most PDs Geno is well-traveled, having also programmed in Oklahoma City, Greensboro and Birmingham. An expert in (and fan of) music of all genres, Geno also programs five channels for Webcaster GotRadio.com as well as Birmingham Mountain Radio.

Angie Owens – Product Data Specialist

Angie joined Cornerstone as another Tapscan/Arbitron alum. During her tenure there Angie worked extensively with many forms of quantitative and qualitative data as well as managing development of data processing systems. She also worked with numerous software products developing requirements, performing quality assurance and overseeing their deployment. Most recently Angie worked for the ad agency Intermark in their Interactive division.

Testimonials

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